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For Kofi Bruce, who became CFO of General Mills shortly before the killing of Floyd George in the company s hometown of Minneapolis, environmental, social and governance (ESG) focus is more than an abstract goal. It is part of a numbers-driven plan to weave ESG values throughout the 93-year-old company.
He joined the corporation, which owns Yoplait, Cheerios, Pillsbury, Haagen-Dazs and many other brands, as treasurer in 2009, ascending through various financial leadership roles, before being named outgoing CFO Don Mulligan s replacement in August 2019. His first year as finance chief has been both challenging and illuminating, he told British publication Financial Director in an interview last week.