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Uncle Ben’s is back on shelves with a new name for its rice products and packaging after pledging to change its branding that’s been associated with racial stereotypes.
Ben’s Original products are now at retailers nationwide, Mars Food said Wednesday. The new packaging features the company’s name in its signature navy blue lettering with its orange background. Ben s Original is not just a name and packaging change – we believe everyone deserves to feel welcome, heard and have access to nutritious food, Rafael Narvaez, Global Chief Marketing Officer and R&D Officer at Mars Food, said in a statement, adding: That s why we ve committed to taking actions based on insights from thousands of consumers, as well as our own Associates, that are designed to enhance inclusion and equity in service of our new brand purpose to create meals, experiences and opportunities that offer everyone a seat at the table.
2021 Ram 1500 Uses Real Rock Star to Highlight Everyday Rock Stars
Foo Fighters Dave Grohl is joining Ram to highlight everyday heroes and rock stars. Grohl is shown driving a Ram 1500 in the new advertisements.
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Ram is expanding its “Built to Serve” advertising campaign to encompass everyday rock stars and heroes, and it is using a real Rock Star to do it. Foo Fighters’ Dave Grohl is voicing and appearing in the three ads that highlight parents, caregivers, teachers and others who are helping in their communities. Grohl is also seen driving his Ram 1500.
Ram has focused on a similar theme over the last few years, highlighting people who serve in the military armed forces as well as community leaders. During the recent pandemic, Ram also highlighted neighborhood leaders, health care workers, coaches and mentors who have helped out during challenging times.
by Jake LingemanTrucks
Truck brand holds its status as the working man s pickup.
The Ram brand has always been keen on celebrating the regular folks. A couple of weeks ago it was reveling in working-class heroes with its commercial trucks after introducing the final phase of its Built to Serve edition pickups. Today it wants to shine a light on everyday rock stars, with help from legendary band Foo Fighters. The campaign launches with two commercials, both narrated by drummer, singer and songwriter Dave Grohl.
The campaign will kick off this weekend and coincides with the release of From Cradle to Stage, a new unscripted series directed by Grohl and inspired by his mother Virginia Hanlon Grohl and her book. It follows another Grohl-directed documentary called What Drives Us that is a love letter to every musician that has ever jumped in an old van with their friends and left it all behind for the simple reward of playing music.
Ram Truck and Foo Fighters Team up for ‘Spotlight’ Campaign
Photo: FCA
Ram Truck and Foo Fighters have joined together to launch the new “Spotlight” multimedia campaign. It consists of three new videos, which will appear digitally, on TV, and across Ram Truck’s social media channels.
What does the “Spotlight” campaign involve?
A still from the “Rock Star” spot
Photo: FCA
“Spotlight” launches at the same time as the new “From Cradle to Stage” unscripted series releases. Directed by Dave Grohl, this series took inspiration from his mother Virginia Hanlon Grohl, who wrote a book of the same name. Dave Grohl also recently released his “What Drives Us” documentary, in which musicians look back at their time touring on the road.
Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a Spotlight on Everyday Rock Stars
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AUBURN HILLS, Mich., May 6, 2021 /PRNewswire/
Foo Fighters Dave Grohl with his mother Virginia Hanlon Grohl, as part of Ram brand s Spotlight advertising campaign shining a spotlight on everyday rock stars. Photo Credit: Michael Elins Rock Star will kick off the Spotlight campaign across Ram s social media channels, featuring Dave Grohl of Foo Fighters in his Ram 1500
The campaign launches with two spots, Rock Star and Overtime, both narrated by Grohl; third spot, Best Part, to debut later this month