Kyowa Hakko launches clinically-researched paraprobiotic for eye health
The ingredient is heat-killed
Lactobacillus paracasei KW3110 and supports eye health by balancing the immune system, reducing inflammation, and supporting a proper response to stresses. Notably, the retina is made up of millions of immune cells.
“We are at a point in society where more and more adults are likely to face eye strain and fatigue from increasing reliance on technology and spending prolonged hours of the day staring at digital devices,” said Karen Todd, MBA, RD, Vice President of Global Brand Marketing at Kyowa Hakko USA Inc.
“This poses a real health and quality of life issue, so we are thrilled to be at the forefront of this scientific breakthrough that utilizes a novel mechanism of action that may help reduce digital stress related eye fatigue and other ocular discomforts.”
Responses by Jennifer Warren, VP, Global Brand Marketing at Indeed.com
Background: Indeed is here to help every job seeker. So, as we set out to debut our first-ever Super Bowl spot during a historic unemployment crisis, we knew just how many people needed to hear this message. This made our mission, and this ad, that much more important.
Reasoning: This one-minute film couldn’t have come at a more important time, so we wanted to be true to the moment and make sure job seekers felt seen. To do this, we gave as many people jobs as possible. Not only was every person cast for the film a real job seeker actively looking for work, but we also hired a young up-in-coming musician, Christian Shelton, to cover Andra Day’s song “Rise Up” for the soundtrack to this film putting this young talent on one of the biggest stages there is.
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Wieden+Kennedy Amsterdam and Stink to developed the campaign bringing young creative minds into the spotlight
There are two things you should know about the new Galaxy A smartphones: they are awesome and they are for everyone. This makes them the go-to devices for a young generation of content creators around the world, which is why Samsung partnered again with creative agency Wieden+Kennedy Amsterdam to develop the latest campaign under the ‘Awesome is for everyone’ platform, helping to bring these young creative minds into the spotlight.
In 2019, we all learned that the Galaxy A has an awesome screen, an awesome camera, and long-lasting battery life. In 2020, Samsung took a step further by giving everyone first-hand experience of how the awesome features of the Galaxy A actually work. This year, the global campaign is a celebration of all of the awesome things people do when they have access to great smartphone technology.
Kyowa Hakko Announces Scientific-Breakthrough for Eye Health - EYEMUSE™ Enters the U.S. Market
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Discovered by Kirin, Kyowa Hakko introduces the first clinically-researched paraprobiotic for eye health into the U.S.
“We are at a point in society where more and more adults are likely to face eye strain and fatigue from increasing reliance on technology and spending prolonged hours of the day staring at digital devices,” NEW YORK (PRWEB) April 06, 2021 Kyowa Hakko, global leaders in the research, manufacturing and purification of high-quality health ingredients, is thrilled to introduce a new perspective on eye health. Its breakthrough clinically-researched eye health ingredient, EYEMUSE™, is entering the U.S. market, becoming the first heat-treated probiotic strain for healthy eye function, discovered by Kyowa Hakko’s parent-company Kirin Holdings Co., Ltd.
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