“I would generally use Amplify on someone who needs oomph in their hair,” adds Joseph Ferraro, award-winning hair stylist, UK ambassador for Authentic Beauty Concept, and the genius behind Marie Claire’s four incredible Virtual Beauty Shoot looks. “It’s versatile, and it’s not too heavy.”
The volumised look Joseph has created here on model Alina, whose hair is very long and naturally fairly fine, is given grip, texture, and an all-important bounce by the Amplify range’s weightless styling products – resulting in an elegant, undone look that couldn’t be easier to create at home.
“I absolutely love this style,” says Lisa. “It’s really easy for when you’re on the run, but want something impactful.”
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We have all missed the salons this year. Yes, some of us have been desperate for a trim, but it’s our colour that’s arguably taken on the biggest struggle.
Thankfully, there are some incredible products out there that have helped us through and they’ve won awards…
Best Root Retoucher
Isn’t blonde hair just the best? But aren’t tell-tales dark roots the worst? To keep you going in between appointments, you need something that’s quick and effective. Nothing is going to perfectly replicate freshly coloured strands, but this Batiste Dry Shampoo does the job. So many women have been using dry shampoo to disguise their regrowth for years, but these added hints of colour is exactly what’s needed.
10 bestselling dry shampoos to refresh your hair between washes TODAY 3/10/2021 Emma Stessman
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I don t know about you, but I don t need to be told twice not to wash my hair every day.
Skipping the step for a day (or, if you re like me, four) can be a huge timesaver. Plus, hairstylists tend to agree that spacing out washes can be beneficial for your locks, since lathering up too often may cause an imbalance in your natural oils, make color-treated hair fade and even lead to scalp irritation.