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Google tips the scales in its own favor--but do marketers care?; Tuesday s daily brief

Plus, how inclusion leads to diversity in marketing Carolyn Lyden on April 13, 2021 at 10:00 am More Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here we go again, I’m sure you’ve seen the latest legal news surrounding Google’s antitrust cases (if you haven’t, check out the details below). We asked marketers for their reactions, and a common thread through this story and other Google-related news seems to be the marketers’ resignation to the issues. The prevailing attitude seems to be, “It’s Google’s world, and we’re just trying to do the best for our brands and clients in it.” The same attitude seemed to prevail in the zero-click search news. Many marketers said, “Yeah, it stinks, but what can we do?” 

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