Optimism for Recovery Reported in IRF’s Industry Outlook for 2021: Merchandise and Gift Cards
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The Incentive Research Foundation’s Industry Outlook for 2021: Merchandise and Gift Cards reports a more optimistic outlook for 2021 than might be expected after the challenges resulting from the pandemic. The new study provides useful insights and benchmarks on non-cash reward types, average spend, and how incentive programs have changed in response to the pandemic.
As look toward 2021, the effectiveness of merchandise and gift cards as motivators will continue to be a key to the growth and success of many incentive programs. WASHINGTON (PRWEB) December 18, 2020