The importance of agile marketing in today’s shifting media landscape | Sponsored Content
This article was contributed and sponsored by Expedia Group Media Solutions.
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Last year, the pandemic significantly impacted media and advertising. According to Kantar, US media spending in the first half of 2020 dropped nearly 20% compared to the same period in 2019 with travel category media spending plunging more than 50%. On the flip side, consumers spent an unprecedented amount of time at home in 2020, causing an unusual boost in time spent with media and online.
As places around the world continue to reopen, consumer behaviors are shifting. To understand how digital and traditional media consumption trends are changing, we worked with eMarketer on a custom snapshot of time spent with media in nine countries. Here are three strategies for optimizing your approach to consumer engagement in a post-pandemic and increasingly digital world.
Indian business travelers jumping on the bleisure travel wagon
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Expedia s $275 million partner plan essential for post-COVID recovery
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After a year of limitations, lockdowns, and groundings, the international travel industry is looking ahead to recovery throughout the second half of 2021.
Expedia Group Media Solutions’ recently launched its Travel Recovery Trend Report, outlining the latest Q1 2021 data and research to indicate what we can expect in the coming months on how travel is returning.
“Insights from our custom research and more than 300 petabytes of exclusive global Expedia Group travel intent and demand data clearly indicate that people are eager to start traveling again,” said Wendy Olson Killion, senior vice president, Expedia Group Media Solutions. “As our industry begins to recover and rebuild, these trends point to opportunities to drive awareness, consideration, and demand as travelers are quickly deciding on trips.”
The global vaccination rollout is beginning to spur the return of travel, according to a recent report. AZHAR MAHFOF/The Star
More than a year after the tourism industry was brought to a standstill by the Covid-19 pandemic, the global vaccine rollout is beginning to spur the return of travel.
The start of 2021 saw travel turn a corner with monthly search volumes showing strong growth throughout the first quarter of the year, according to Expedia’s Q1 2021 Travel Recovery Trend Report.
According to the report, the increase in searches and traveller demands is linked with the growing momentum of Covid-19 vaccines rollouts and loosening of travel guidelines.