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The Edition
23 January 2021, MVT 09:03
MMPRC-run Visit Maldives initiative has unveiled a major campaign with Expedia in four key markets. PHOTO: EDITION / VARIOUS
23 January 2021, MVT 09:03
Maldives Marketing and Public Relations Corporation (MMPRC), on Thursday, announced that Visit Maldives has commenced a major marketing effort with Expedia Group to promote Maldives as “one of the most secluded and serene destinations in the world for tourists.”
Thee four-month campaign, which targets Russia, Middle East, China and India as key source markets, will be aimed at assuring travel enthusiasts that Maldives remains one of the most accessible destinations, even amid the ongoing pandemic.
Visit Maldives plans to emphasise experiences unique to the destination and shall work towards portraying them in different and even more enticing manners.