To keep our advertising partners and the industry abreast of traveler trends and opportunities around the world, we are diving into regional insights from our recent global research.
Monya Mandich is the VP, Marketing of Expedia Group Media Solutions and oversees all integrated marketing and communications activities for the brand. In her role, she is responsible for raising awareness of digital media opportunities for partners across the Expedia Group suite of leading global travel brands.
More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more
What’s in a corporate slogan? Plenty if you are Expedia Group, which has transitioned from referring to itself as “The World’s Travel Platform” to the more humble and truthful, “one of the world’s largest travel platforms.”
For Expedia-watchers, notice that even the capitalization style has changed in its updated mission statement.
That may seem like less than an earth-shaking difference, as captured in Expedia Group’s new and redesigned “Who We Are” website section as of a week ago, but it reflects the retooled corporate mission of CEO Peter Kern, who took on the new job last April, and a fast-changing competitive landscape.
The Edition
23 January 2021, MVT 09:03
MMPRC-run Visit Maldives initiative has unveiled a major campaign with Expedia in four key markets. PHOTO: EDITION / VARIOUS
23 January 2021, MVT 09:03
Maldives Marketing and Public Relations Corporation (MMPRC), on Thursday, announced that Visit Maldives has commenced a major marketing effort with Expedia Group to promote Maldives as “one of the most secluded and serene destinations in the world for tourists.”
Thee four-month campaign, which targets Russia, Middle East, China and India as key source markets, will be aimed at assuring travel enthusiasts that Maldives remains one of the most accessible destinations, even amid the ongoing pandemic.
Visit Maldives plans to emphasise experiences unique to the destination and shall work towards portraying them in different and even more enticing manners.
Maldives Marketing and Public Relations Corporation (MMPRC), on Thursday, announced that Visit Maldives has commenced a major marketing effort with Expedia Group to promote Maldives as “one of the most secluded and serene destinations in the world for