| 01 February 2021
With a stated ambition to partner with film, TV and commercials producers to unlock what it says are the benefits of filming with LED walls and game engine technology, former BBC Studios and Endemol Shine executive Michael McKenna has launched global creative studio Final Pixel.
Specialising in virtual production, and claiming that it already has interest from across the globe and work already secured with multiple US Networks, Final Pixel says that its mission will be to highlight the full capabilities of virtual production and the benefits of incorporating it effectively in a range of productions. This will include solving real world production challenges, particularly those posed by the current COVID-19 travel and film-making restrictions, to pushing creative boundaries to new limits.
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