Many clothing brands and large retailers have set goals of obtaining 100% of their raw materials from suppliers who can document that they produce those fibers using environmentally sustainable practices.
That should give cotton producers a leg up because they are providing a naturally grown fiber rather than one created in a manufacturing facility with petroleum products. But growers have to be able to back up their claims.
“The U.S. Cotton Trust Protocol is brand new,” said Nathan Reed, a cotton producer who farms in Lee and St. Francis Counties in Arkansas. “It was a program created by farmers for farmers in response to brands and retailers and the cotton industry needing proven sustainably-sourced cotton.
April 13, 2021
MEMPHIS, Tenn. April 7, 2021 The U.S. Cotton Trust Protocol announces membership in the Sustainable Apparel Coalition (SAC), a global, industry-wide nonprofit of over 250 members working to reduce environmental impact and promote social justice throughout the global value chain. The Trust Protocol joins leading apparel, footwear, and textile brands, retailers, manufacturers, sourcing agents, service providers, trade associations, nonprofits/NGOs, and academic institutions in a shared vision of an industry that gives more than it takes to the planet and its people.
“During a time of ever-growing supply chain scrutiny, being a member of the SAC is further validation of how the U.S. Cotton Trust Protocol is working to set a new standard in more sustainable cotton production,” said Dr. Gary Adams, president of the U.S. Cotton Trust Protocol. “While our grower members have a long history of sustainable cotton growing practices, they understand the importance o
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Southern cotton growers might be interested in the new enrollment that is open as part of the U.S. Cotton Trust Protocol for the 2021 cotton crop. Existing members will also need to re-enroll their operations. The U.S. Cotton Trust Protocol sets a new standard for more sustainably grown cotton amid greater demand for transparency.
Ted Schneider, U.S. Cotton Trust Protocol Board Member and a Louisiana cotton farmer, says enrollment is simple and easy.
“At the end of the year or as your year goes along, you enter your practices into field to market. It all probably takes about two hours during the course of the year.”
Survey finds sustainability high on the agenda
Pandemic has had a positive impact on proactive investment.
1st April 2021
The US Cotton Trust Protocol recently surveyed sustainability decision-makers at 1,000 brands and retailers in the USA and UK to determine the impact the Covid-19 pandemic has had on the importance of sustainability initiatives.
As brands and retailers look to the future, there is a sense of optimism for increased consumer spending and investment in environmentally friendly practices – with 28% of the brands and retailers surveyed committed to setting new industry standards for sustainability.
The research findings reveal that 69% of brands and retailers believe that the pandemic has emphasised the importance of environmentally friendly products to customers – with two-thirds (61%) also noting that there has been an increased demand for sustainable products.