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EA, not Take-Two, is buying Codemasters now

Codemasters Well, that was unexpected. Codemasters, the British developer behind countless racing franchises including Dirt, Project Cars and the annualized F1 games, has been snapped up by EA. A little more than a month ago, Take-Two Interactive, the owner of 2K and Rockstar Games, announced that it had reached an agreement with Codemasters’ board. That deal valued the racing studio at a little under $1 billion. Today, the board confirmed that “it has withdrawn its recommendation of the Take-Two offer” and put its weight behind the EA acquisition instead. No reason was given, but we’re guessing that money played a role in the decision. The deal with EA, after all, values Codemasters at $1.2 billion.

What EA s Purchase Of Codemasters Means For Its Racing Game Offerings

What EA s Purchase Of Codemasters Means For Its Racing Game Offerings 12/14/20 AT 8:19 AM Get ready to game. Electronic Arts (EA) has entered into a $1.2 billion deal to purchase Codemasters – a U.K.-based game developer and publisher – adding to its racing franchise. Through the deal, EA will pickup Formula One, DiRT, DiRT Rally, Grid, and Project Cars gaming collections from Codemasters. The racing categories will add to EA’s Need for Speed franchise, Real Racing mobile games, and EA Sports brand, growing its content offering and global audience for racing entertainment. The EA acquisition, which is considered the biggest deal in the company’s history, comes as the gaming industry has seen a surge amid the coronavirus pandemic as more people stay home, CNBC said.

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