What EA s Purchase Of Codemasters Means For Its Racing Game Offerings
12/14/20 AT 8:19 AM
Get ready to game. Electronic Arts (EA) has entered into a $1.2 billion deal to purchase Codemasters – a U.K.-based game developer and publisher – adding to its racing franchise.
Through the deal, EA will pickup Formula One, DiRT,
DiRT Rally, Grid, and Project Cars gaming collections from Codemasters. The racing categories will add to EA’s Need for Speed franchise, Real Racing mobile games, and EA Sports brand,
growing its content offering and global audience for racing entertainment.
The EA acquisition, which is considered the biggest deal in the company’s history, comes as the gaming industry has seen a surge amid the coronavirus pandemic as more people stay home, CNBC said.
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