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Tourism Australia, Digitas Australia & TBWA Sydney among launch line up for Mumbrella Travel Marketing Summit
June 17, 2021 9:15
Senior leaders from Tourism Australia, Digitas Australia, TBWA Sydney and Urban List are among the first speakers announced at the 2021 Mumbrella Travel Marketing Summit.
Returning as a live event on 28 October at the Sheraton Grand Hyde Park in Sydney, the summit comes at a key time for the travel industry, as the COVID-19 vaccination program reopens Australia’s tourism doors, and as the world recalibrates to a new future of international travel.
Andrew Waddel (left) and Katrina Alvarez-Jarratt
Andrew Waddel, general manager of Tourism New Zealand – Australia and Katrina Alvarez-Jarratt, creative director of TBWA Sydney, will reveal the concept, strategy and execution of their PLAYNZ campaign, presenting to the world a country through the visual language of a video game. They’ll discuss how planning combined with pivoting to create a timely and