How to Create an Employee Engagement Social Media Strategy: Tips and Tools
Learn how to turn employees into brand advocates with a successful employee engagement social media strategy. Christina Newberry April 12, 2021
An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach.
The Edelman Trust Barometer shows that people have much higher trust in regular employees (54%) than in a company’s CEO (47%). Their trust in a company’s technical experts is even higher (68%).
Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust. At the same time, it allows employees to showcase their company pride and industry expertise.
Africaâs business leaders given mandate to stand up and do good
By Opinion
By Jordan Rittenberry
AFRICAâS business leaders now have a clear mandate from consumers and society to work with governments and civil society organisations to limit the fallout from Covid-19 and accelerate the continentâs development.
In the age of consumer and employee activism, those that get it right could meaningfully enhance their reputations and the long-term growth of their organisations. On the other hand, consumers will likely punish companies whose executives are perceived to be solely focused on maximising profits.
The 2021 Edelman Trust Barometer shows that communities across Africa are looking to chief executives to speak up about societal challenges and offer solutions. This comes as the Covid-19 pandemic fuels concerns about job security and the quality of public services such as healthcare and education, among other worries.
Workplace advice: If you’re a leader who senses you’ve lost employee trust, acknowledge what’s happened and work to restore your employees’ confidence.
Getting ready for a post-Covid world, foresight will be critical to effectively maneuvering a transformed world. While technology will play a critical role in post pandemic normalcy, realizing its greatest potential will rely on carefully crafted regulatory policy.