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[author: Bob Conlin] Almost a year ago, I reflected on the role of CEOs in times of uncertainty. We were, of course, just at the beginning of a pandemic that has changed how we live and work. I called for CEOs like me to bring a new level of transparency, proactivity, honesty, humanity, and hope to our communications. It was these traits I believed would provide a level of trust and stability required during trying times. Earning and keeping the trust of our employees has never been more important. Findings from the most recent Edelman Trust Barometer show that trust has eroded globally in governments, media, and NGOs – while trust in businesses has increased. Business has emerged as the most trusted institution (61 %) and people trust their own employers the most (76 %).

Edelman trust barometerTimes of uncertaintyInstilling trustஎடெல்மேன் நம்பிக்கை காற்றழுத்தமானிமுறை ஆஃப் நிச்சயமற்ற தன்மை