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Dive Brief:
Ocean Spray introduced an upcycled Cranberry Seeds product said to have 1.6 times more fiber than chia and flax seeds as well as zinc, magnesium and omega-3 fatty acids. Because the seeds are upcycled from food waste, they support a zero-waste supply chain, the agricultural cooperative said.
The sustainably grown seeds have a neutral flavor but add a natural, vibrant red color and supplemental nutritional properties to applications such as baking, smoothies or snack bars, according to the company.
The cooperative is working to diversify its portfolio of cranberry-related products. It has recently expanded its core product offerings to bring it more closely into alignment with current trends, and has entered new categories including functional water.