According to a report in 9to5Google, the Essential brand which was launched by Android co-founder Andy Rubin but did not succeed and the company was closed last year, is now officially owned by Pei s Nothing Technologies.Rece
Image: Logo of Nothing
Carl Pei, OnePlus’ former executive recently launched its new startup ‘Nothing.’ Although Pei shared little to nothing about its startup or the roadmap of its upcoming product lines during its debut, the former OnePlus co-founder has now acquired smartphone brand Essential. Also Read - Carl Pei’s Nothing confirms first TWS earbuds dubbed Concept 1: Here s our first look
For those unaware, Essential a smartphone brand was founded by Android co-creator Andy Rubin. The brand was among the first to introduce a pop-up selfie camera smartphone. It launched Essential PH1 back in 2017 that although didn’t work well, the company managed to get a valuation of over $1 billion before selling the product. Also Read - Today s Tech News: Sandes app on iOS, Redmi Note 10 and Realme Narzo 30 series teased
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Usually the community has to wait for an IPO to invest, but by that time, the valuation is already high. We are inv… https://t.co/HdISxZUKs9— Carl Pei (@getpeid) 1613471402000
What is Nothing all about?
Nothing is a consumer technology company based in London. While not much is known about its plans, Pei has announced that Nothing will launch a pair of truly wireless earbuds.
Nothing has also acquired Essential - the company which was founded by Andy Rubin, the co-founder of Android Inc.
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How do I invest in Nothing and become a shareholder?
At the moment, Nothing has invited interested users to sign up with their email and desired investment amount on its website, nothing.tech.
th January 2021 and was filed on 11
th November 2020. The transfer includes trademarks, logo, and the Essential brand which are now to be owned by Nothing.
Although, as a company, Essential was not very successful, it became a unicorn, receiving a company valuation of over $1 billion before selling a single product. Before its downfall, the company had released its Essential PH-1 handset and was planning to launch the PH-2 and PH-3 models along with an ultra-thin handset.
Carl Pei is mum lipped about the ventures of his new startup. So, we cannot guess whether it will work out or whether it will have an Essential-like fate.
OnePlus Co-founder Carl Pei's Nothing startup: Branding from Andy Rubin's defunct Essential smartphone brand, Nothing company has promised to launch smart devices in 2021.