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Stitch Fix (NASDAQ:SFIX) offer investors two distinct ways to get exposure to e-commerce.
One is a global giant and the dominant online retailer in the U.S, as well as a cloud computing powerhouse, while the other is an upstart trying to disrupt the apparel industry through data-driven personalized styling.
Both stocks have been winners of late: Amazon benefited from the pandemic-driven surge in e-commerce this year, while Stitch Fix has overcome earlier doubts after offering bullish guidance for 2021, and has surged in a short squeeze.
Elizabeth-spauldingWalmartNasdaqStitch-fixAmazon-pharmacyDirect-buyPrime-wardrobeStitch-fix-president-elizabeth-spauldingஎலிசபெத்-ஸ்பால்டிங்வால்மார்ட்நாஸ்டாக்ஸ்டிச்-சரி DEC 11, 2020
In today’s Fashion Briefing, fashion brands take advantage of emerging digital technologies by innovating around QR codes, embracing TikTok and fine-tuning their AI-driven personalization.
With their new fashion brand, Barneys veteran Marina Larroudé and her financier husband, Ricardo Larroudé, have solidified their ideas of the industry’s next normal. In short, it’s fashion-tech — and that’s fashion with a capital “f.”
On December 1, the founders revealed Larroudé through a direct-to-consumer website featuring its first 34 products — 26 of which are shoes, including 20 with heels. Each style is equipped with a QR code that cues up a patented technology. It enables elements of referral, affiliate and influencer marketing programs, as well as the “Shazam of fashion” concept that’s been attempted by Kim Kardashian to Amazon. (Take a picture of a style, and they’ll find an exact or similar style on an e-commerce site using AI.)
New-yorkUnited-statesItalyBrazilItalianHannah-schlenkerMisha-nonooCharli-damelioMarina-larroudTamara-mellonCapria-frankensteinRicardo-larroud