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Trailblazing Austin pitmaster earns Texas-sized spotlight from Pepsi Valentina s pitmaster Eliana Gutierrez is one of four Texans featured in the Pepsi campaign. Photo by Robert Jacob Lerma If someone asked you to identify the taste of Texas, you’d likely be raked over the coals if you didn’t mention barbecue. Now mega brand Pepsi is taking notice of one local up-and-coming barbecue belle as part of its The Taste of Your Texas road-trip campaign and mini documentary series. Meant to amplify the spirit and diverse stories of trailblazers in food, music, art, and sports that only the Lone Star State could produce, the new campaign kicks off with Pepsi’s virtual road trip around Texas, starting in Austin with a visit with Eliana Gutierrez of Valentina’s Tex-Mex BBQ, the youngest female pitmaster in the country.

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