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Yesterday was World Earth Day and, while it is certainly a good thing to be reminded of that fact by an animation on Google, the word day in itself is problematic. Because what we need to do to actually stop and maybe even reverse the effects of the climate crisis is to make conscious changes now - and keep them forever. This doesn t have be as drastic as it sounds. In fact, when we asked seven experts in the field of sustainability for one realistic change that people should make right now, with the intention of developing that change into a lifelong habit, they actually came up with very doable suggestions. These mostly centred around the need to both care for what you already own and make more conscious choices when it comes to what you re adding into your wardrobe.
APR 22, 2021
This week, a look at the potential for a waste-fueled fashion industry, including a check-in on denim’s circularity efforts.
The denim industry is doing damage control.
After decades of bad PR and being called the “most polluting” garment, denim-focused brands are making headway in becoming more sustainable. That’s largely been driven by a combination of collaboration, prioritization and expanded opportunities to scale.
Even fast-denim brands are making progress, with Guess announcing this week an expansion of its sustainability goals, based on great progress. And according to its manufacturer, Zara is “ahead of the game” on denim sustainability.
April 15, 2021
GREENSBORO, N.C. â April 15, 2021 â Wrangler®, a global icon in jeanswear and casual apparel, today announced the launch of its WeCare Wrangler⢠sustainability platform, building off the brandâs long-standing commitment to protecting the planet and the people that call it home. WeCare Wrangler unites the brandâs legacy of sustainability with measurable goals designed to bring consumers the apparel they know and love while reducing the brandâs environmental impacts.
Coinciding with the launch of the WeCare Wrangler platform, the brand has launched the new Retro® Green Jean assortment which improves on favorite Wrangler styles with a variety of natural fibers, recycled hardware and eco-friendly materials from the hem to the waistband and everything in-between.
The company is also doing its part to extend the life of garments at the retail level. The fast-fashion giant is teaming with Sellpy, an online secondhand shop, to continue its expansion in the Netherlands and Austria.
In 2015, H&M Group began investing in the Swedish resale business that has since expanded internationally. H&M is now a majority owner, and just last year used the service to launch a vintage clothing selling platform for its women’s brand, & Other Stories.
“We’re excited about Sellpy’s continued international expansion which we support with our investment and strategic partnership,” said Nanna Andersen, head of H&M’s investment arm CO:LAB H&M Group. “We truly believe in the entrepreneurs and team behind Sellpy and their unique circular business model, which perfectly aligns with our vision to become fully circular.”