Mar 17, 2021Avery Dennison has launched an Internet of Things (IoT)-based platform aimed at centralizing digital ID creation and management to uniquely identify and monitor goods at the item level from manufacture to supply chains and stores, as well as after purchase by consumers. Atma.io is a cloud-based platform for managing data related to product digital identities, whether they are captured by QR code, Near Field Communication (NFC) or UHF RFID. It s designed to work with any digital trigger, says Max Winograd, Avery Dennison s VP of connected products.
Although Avery Dennison is announcing the solution launch this month, the technology has been tested and employed at scale by numerous businesses for the past two years. These early adopters are what the company calls its lighthouse customers, and Winograd says the platform has already managed data collected from more than 10 billion items, with 50 new products being added to the platform every second.