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E-commerce to play critical role to make India self-reliant: Amazon Amit Agarwal, global senior vice president and country head Amazon India, said e-commerce is at nascent stages in India given that it is hardly even 3 per cent of the country s total retail consumption PTI | January 28, 2021 | Updated 10:32 IST E-commerce will play an important role in the government s vision of Atmanirbhar Bharat (self-reliant India) as more homegrown brands scale up and go global, leveraging digital infrastructure, a top Amazon India executive said on Wednesday. Amit Agarwal, global senior vice president and country head Amazon India, said e-commerce is at nascent stages in India given that it is hardly even 3 per cent of the country s total retail consumption.

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