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Biennial charity watch auction, Only Watch, is back for 2021 and bigger than ever, with 54 watch brands donating “unique pieces” to go under the hammer in Geneva in November.
This year sees the 9th edition of the charity auction, which sells off unique watches, created specifically for the auction by participating brands.
The charity was set up to fund research into Duchenne muscular dystrophy by the former managing director of the Monaco Yacht Show, Luc Pettavino, whose late son suffered from the disease.
Starting with just a handful of brands, the auction has gone on to become one of the biggest events in the watch industry, raising $83 million USD for research and even prompting the creation of the most expensive watch ever sold, a unique Patek Philippe mega complication.
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