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Iowa liquor sales hit record in fiscal 2020 and Black Velvet whisky is still No 1

Like the heart, home apparently also is where the booze is. The arrival of the COVID-19 pandemic in Iowa last March and a subsequent temporary shutdown of Iowa’s bars, restaurants and hospitality industry and mitigation directives to slow the viral spread meant more Iowans were working and drinking at home which translated into record liquor sales for fiscal 2020. Officials in the Iowa Alcoholic Beverages Division say in a report released Thursday that liquor sales totaled $367.3 million during the fiscal year that ended June 30 an increase of 8.2 percent over the previous fiscal year. Those record sales compared with $339.5 million in fiscal 2019, meaning the division transferred more than $133 million to the state’s general fund.

Black Velvet, Tito s Handmade Vodka most popular with Iowans as state totals $367M in liquor revenue

However, liquor sales increased by nearly 190,000 gallons in FY2020, with more Iowans preferring whiskey overall. Iowans spent more on whiskey than other spirits, spending more than $120 million in FY2020. Vodka came in second, but it only brought in $74 million.  Iowans purchased more Black Velvet Canadian Whiskey than any other spirit. More than 400,000 gallons were sold, according to the report.  Tito s Handmade Vodka came in second with more than 289,000 gallons sold.  Overall, more than six million gallons of spirits were sold from July 1, 2019, to June 30, 2020.  A line graph shows liquor sales went up when the COVID-19 pandemic hit in March. The ABD reported more than $31 million in sales that month. June brought in even more dough. Iowans spent more than $42 million that month alone. 

Iowa ABD fines restaurants, bars in violation of Reynolds order for not complying, and they are being held accountable

Iowa ABD fines restaurants, bars in violation of Reynolds order for not complying, and they are being held accountable
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