Reinventing web advertising tech at a time of heightened privacy concern proves difficult Share
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Analysis With Google testing its FLoC ad technology in preparation for the planned elimination of third-party cookies next year, uncertainty about potential problems and growing legal support for privacy is shaking up the digital ad industry.
The move away from third-party cookies will have significant financial impact on the ad industry, and the internet ecosystem that depends on advertising – assuming you accept studies that credit third-party cookies with meaningful [PDF] rather than minimal [PDF] revenue. Our analysis suggests that the publishing industry will have to replace up to $10 billion in ad revenue with a combination of first-party data gathered through a combination of paywalls and required registrations, and updated contextual targeting and probabilistic audience modeling (analytics that incorporate an array of unknown elements), said consultancy McKins
Facebook-Leak: Bundestag warnt Abgeordnete
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Datenskandal: Facebook ist unglaubwürdig – und die EU zu lasch
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Archyde
April 10, 2021 by archyde
Dhe entry in the popular hacker forum reads a bit cryptic, but anyone who knows offers like this knows what treasure is on offer here: “LinkedIn scraped emails, phone and full 2m profiles” is offered by a newly registered anonymous user; including a few examples of his offer and the sentence “Also selling 500m Profiles, pm me for price $$$$ minimum”.
Translated, this means: The user initially offers two million user data records in the forum, which he has compiled from data from the business social network LinkedIn, as a kind of sample. But if you are willing to transfer at least a four-digit dollar sum, you can get the complete data set – the data of 500 million users of the platform. This mass sale is horror news for privacy-conscious users, as is the case for the group behind LinkedIn, the software manufacturer Microsoft.
SMS-Spam nach Facebook-Leak: So schützen Sie sich vor gefährlicher Schadsoftware
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