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BVOD takes a 6% share of TV advertising in Europe

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Gilles Fontaine • Head of Department for Market Information, European Audiovisual Observatory

Gilles Fontaine • Head of Department for Market Information, European Audiovisual Observatory “Except for cinema admissions, COVID-19 can be seen as an accelerator of pre-existing trends rather than a disruption element” We met with Gilles Fontaine, Head of Department for Market Information at the European Audiovisual Observatory (EAO). Our conversation followed the publication of two of EAO s recent studies analysing the effects of the coronavirus crisis on the European audiovisual sector, namely “Modelling audiovisual sector revenue flows in the EU and test case on impact of COVID-19 on industry revenues” (accessible here) and “The European audiovisual industry in the time of COVID-19” (accessible here). In addition, the body is also tracking the measures implemented by the member states to fight the crisis hitting the industry (for further information, please click here).

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