Sporting goods group
Adidas has started the year extremely well, with a reported increase in sales of 20%. Especially the footwear division did very well.
Direct sales increasingly important
The increase in sales in the first quarter was driven by a spectacular improvement in direct-to-consumer (DTC) revenues, which rose by 31% and accounted for more than a third of total sales. E-commerce sales even increased by 43%. In two years time, the German concern has thus almost doubled its online revenues.
Adidas mainly sold more shoes. Revenues in that segment grew by 31%, driven by increasing demand in the categories running, training, outdoor and lifestyle. Corona boosted activities like walking and hiking, which is also reflected in these results. The sportswear giant s total sales rose by a fifth to 5.27 billion euros.
Adidas se montre plus confiant pour 2021 et grimpe en Bourse
investir.lesechos.fr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from investir.lesechos.fr Daily Mail and Mail on Sunday newspapers.
Marché : Adidas se montre plus confiant pour 2021 et grimpe en Bourse
tradingsat.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tradingsat.com Daily Mail and Mail on Sunday newspapers.