GDPR Is Failing By Not Being Enforced
The General Data Protection Regulation (GDPR) legislation was put into effect on May 25th 2018 butthere are still many areas of confusion, especially concerning which types of data to delete and what is okay to keep. The drive behind the regulation was to bring the historical patchwork of laws and obligations about personal data, privacy and consent across Europe up to speed and make them fit for purpose in a world dominated by surveillance capitalism.
On the face of it, the GDPR looks like a valuable piece of legislation, but according to some of its critics, GDPR has failed to protect personal data and that failure is killing the media and social institutions.
Digital Brief: Privacy Shield update, DMA obligations, GAFA Tax
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Has GDPR failed because of a lack of will to enforce it?
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The use of microtargeting for online political advertising could come in for new rules as part of legislation being readied by the European Commission, it has been revealed.
The EU executive is currently conducting a public consultation on future legislative efforts in the field of online political advertising, and the option of prohibiting microtargeting under certain circumstances is being duly considered as part of the plans, according to Renate Nikolay, Head of Cabinet of Commission Vice-President Jourova.
Microtargeting is a technique often used by political groups that analyses personal data to predict the interests of a specific audience. The practice forms the fundamental business model of several large social media platforms today, including Facebook, Twitter, and YouTube, and became infamous during the 2016 Cambridge Analytica scandal.
Data protection
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