Public trust in British farming sees boost during pandemic
17 December 2020 |
Farmers have seen a substantial increase in consumer trust since the pandemic started
Trust in British farmers has seen a boost during the Covid-19 pandemic, as the public increasingly rely on the UK s hard working producers , according to a new study.
Consumers are more trusting toward the food and farming industry because of the pandemic, with farmers and retailers seeing the biggest rise.
Research by the European Institute of Innovation and Technology (EIT) said the ability of the industry to continue to stock shelves despite the crisis led to improved trust.
By George Nott2020-12-16T09:16:00+00:00
Source: Unsplash
The research surveyed hundreds of consumers to measure their trust in various parts of the industry on an index
Consumers are more trusting of the food sector as a result of its response to the pandemic, according to new academic research shared with The Grocer.
Farmers and food retailers have enjoyed the biggest rise in their levels of public trust since the start of the crisis, the University of Reading project found, seeing them become “the most trusted actors in the UK food supply chain”.
The research surveyed hundreds of consumers to measure their trust in various parts of the industry on an index. Farmers’ and supermarkets’ work to keep shelves stocked through the pandemic saw their public perception soar, the European Institute of Innovation and Technology funded research found.
15 Dec 2020 | News
Final details of EU’s €26B education programme settled
EU funding for education and student exchanges will be bigger than ever, but money may be stretched over parts of the Erasmus+ programme and the innovation agency EIT
The European Parliament and the Council on Friday reached agreements on final details of the EU’s next €26 billion education programme Erasmus+, and funding of almost €3 billion for the European Institute of Innovation and Technology (EIT).
In parallel, the agreement of the next research programme, Horizon Europe was finalised. EIT’s €3 billion includes a €279 million top up from a €4 billion pot of antitrust fines.
MIDDLE EAST TELEHEALTH TECHNOLOGIES FORUM
Developer of IoT software for remote health monitoring, HBKiCare has announced that it will sponsor the Middle East Telehealth Technologies Forum to promote remote COVID-19 healthcare.
During COVID-19, the forum brought together leading healthcare companies in the Middle East to share digital health experiences, opportunities and challenges.
Recently launched by UAE-based HBK Department of Projects and Israel-based software developer, SURE Universal, HBKiCare aims to bring new solutions and forge relationships between the regions with a joint product launch.
The collaboration will provide a product that powers a universal remote healthcare IoT platform and home care kit, enabling continuous outpatient monitoring.
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