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‘People must be able to trust the claims they see and businesses must be able to back them up’: Recommendations on avoiding greenwashing set out by UK regulator By Oliver Morrison Food businesses must be prepared for enforcement action from regulators to tackle the issue of greenwashing, it has been warned, as the UK’s Competition and Markets Authority publishes draft guidance for companies about ‘green’ claims.
Last year, the CMA announced that it was investigating the impact of green marketing on consumers. As part of this, it led an analysis of websites – alongside other global authorities – which found that 40% of green claims from companies in a host of sectors, including food and beverage, made online could be misleading.
On Friday, the European Commission (EC) and the Consumer Protection Cooperation (CPC) Network announced that they have engaged TikTok in a formal dialogue
BRUSSELS The European Commission said on Friday it has given the Chinese-owned video app TikTok one month to answer complaints from a European consumer group over its commercial practices. The EU’s executive arm said it has started discussions involving the social media platform and the national consumer authorities following an alert launched earlier this…