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P&G and Its Brands, Like Pantene, Gillette, Ariel, Fairy and Oral B Are Reducing Virgin Plastic by Design and Enable Circularity at Scale
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MacDermid Graphics Solutions, a global supplier of photopolymer plates and platemaking technologies, has joined the digital watermarks initiative HolyGrail 2.0, facilitated by AIM, the European Brands Association.
HolyGrail 2.0 is a pilot project to prove the viability of digital watermarking technologies for accurate sorting and consequently higher-quality recycling, as well as the business case at a large scale.
MacDermid is one of more than 100 companies and organizations from the complete packaging value chain, which are part of HolyGrail 2.0. The initiative has ambitious goals to solve the complexities surrounding the recycling of post-consumer plastic packaging for a truly circular economy.
Digital watermarks are imperceptible codes covering the surface of consumer goods packaging. These codes can be read by cameras and encode a wide range of attributes such as manufacturer, SKU, type of plastics used and composition for multilayer objects, food vs. non-food usage, etc. Th
Image Credit: Nordroden/Shutterstock.com
The Ellen MacArthur Foundation HolyGrail project, part of its New Plastics Economy program, might have found the answer to packaging waste sorting for the circular economy.
Research from the first phase of the project identified chemical tracing and digital watermarking as being among the most promising waste sorting technologies that could provide high-quality recycling rates for post-consumer waste that the circular economy of the future needs.
The second phase of HolyGrail is gaining commitments to adopt these tagging approaches from some of the biggest manufacturing names. The European Brands Association now investigates how digital watermarking could help them close the loop on the future circular economy.
December 14, 2020
Milliken & Company’s Chemical Division has joined the Digital Watermarks Project, a large-scale initiative testing the viability of digital watermarking technologies for the accurate sorting of plastics.
The Digital Watermarks Project was part of an initiative facilitated by the Ellen MacArthur Foundation, HolyGrail 1.0, which brought together brand owners, retailers, recyclers, packaging producers and sorting technology providers from across the plastics value chain to investigate ways to improve the sorting of post-consumer plastics.
Within HolyGrail 1.0, digital watermarks were found to be the most promising technology and a basic proof-of-concept for smart sorting was developed. HolyGrail 2.0, the second iteration facilitated by the European Brands Association (AIM), will take this initiative to the next stage by validating the concept and the technology on a semi-industrial scale.
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