January 26th, 2021
Apple
Apple is celebrating Black History Month by amplifying Black creators, artists, developers and businesses across its various services and with an Apple Watch Black Unity Collection. A limited-edition Apple Watch Series 6 features the words Black Unity etched onto the back crystal.
The company says that members of the Black creative community worked with Apple to create a Watch Sport Band and Watch face in tribute to the fight for racial justice. The band has the phrase “Truth. Power. Solidarity.” etched onto the enclosure. Like the band, the Unity Watch face uses the colors of the Pan-African flag: red, green and black. Apple says the face was designed to honor the craft of quilting and that its pattern of shapes shifts as the Watch moves around.
Apple announces limited-edition Watch Series 6 sport band as part of Black Unity Collection
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Apple rolls out Black Unity Collection Apple Watch
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Apple celebrates Black History Month
To celebrate Black History Month, Apple is bringing customers a variety of new and updated collections and exclusive content that highlight and amplify Black creators, artists, developers, and businesses. From curated features across the App Store, Apple Music, the Apple TV app, Apple Books, and Apple Podcasts, to new Apple Maps Guides, the Apple Watch Black Unity Collection, Today at Apple sessions, and more, here is a look at what is in store across Apple’s products and services this February.
App Store
Throughout February, users can visit the App Store Black History Month Hub, which will spotlight Black-owned businesses, developers, entertainment and gaming apps, and social justice apps. The App Store will also feature stories with Black developers discussing the importance of representation in apps and games, with creators from ustwo games and Zynga.