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Telstra (ASX:TLS) dumps NRL, AFL streaming
Tony Yoo | February 2, 2021 5:22pm |
More on: Image source: Getty Images
Telstra Corporation Ltd (ASX: TLS) has stopped live streaming of NRL and AFL games, in a major change to its sports and entertainment strategy.
For the last 9 years, the telco had owned the mobile streaming rights to the two most popular football codes in Australia. It was used as a major lure to attract customers to the telco.
But now that responsibility will shift to Kayo, where Telstra clients will be offered a discounted subscription.
The move also means Telstra will no longer bid for sports broadcast rights.