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Nigerians on Twitter have criticised a British clothing retailer for trademarking the word “Yoruba”.
Timbuktu Global, which is based in north-west England, filed papers to trademark “Yoruba” with the UK’s Intellectual Property Office in 2015.
But this only came to light when on Sunday, Gbemisola Isimi, the owner of a cultural organisation in London, said she was challenged by the company after trying to trademark the phrase “Yoruba Stars”.
That’s the name of the programme she runs to teach parents, children and toddlers the Yoruba language.
“I thought it was strange it was allowed to happen. I explained to them that Yoruba is not just a word, it’s the people, the religion, a language of over 50 million people all over the world, not just in Nigeria,” she told the BBC.
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Cape Town Timbuktu Global, a British clothing brand retailer, has come under fire for trademarking the word Yoruba – a name of an ethnic group in West Africa – for their business, igniting a debate on cultural appropriation.
Yoruba is one of the largest ethnic groups in Western Africa, mainly in the countries of Nigeria, Benin, and Togo.
The issue came to light when London-based Gbemisola Isimi, the founder of an African cultural center called CultureTree, to trademark Yoruba Stars – a programme striving to educate and enlighten children across the globe on the rich tradition of Yoruba language. Isimi says that she faced a opposition from Timbuktu due to its similarity to the phrase the company had registered.