M&S wants Aldi caterpillar cake withdrawn
16-04-2021
21-09-2018
Marks & Spencer (M&S) is suing German supermarket chain Aldi at the UK High Court over a cake which it says infringes its ‘Colin the Caterpillar’ brand.
According to M&S, Aldi’s ‘Cuthbert the Caterpillar’ cake is likely to confuse consumers and “rides on the coat-tails” of the UK retailer’s brand.
“M&S is concerned that this could be a classic case of mistaken identity as far as shoppers are concerned and they have decided to take action to clear things up,” said Mark Caddle, partner at European IP firm Withers & Rogers.
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