2020 hits & misses – from user generated content to celebrity singalongs
Mike Drysdale, general manager of Dear Storyteller, looks back on the year s success stories and misplaced moments.
December 15, 2020 10:09
by MIKE DRYSDALE
Not all marketing campaigns are created equal. In 2020 we saw evidence of this everywhere. As advertisers hit the panic button to get their messaging out during COVID – phrases like “unprecedented times” and “we’re in this together” became memes in their own right. But there was more to 2020 than the pandemic.
From virtue signalling to viral hits and video game tourism, these are the hits and misses of marketing in 2020.