VoucherCodes.co.uk, leading savings site and Gold Sponsor for the Performance Marketing Awards 2021, has reported a successful first year for its NHS platform, having driven £5.6m in sales for its brand partners since launch in May 2020.
Launched at the start of the Covid-19 pandemic, VoucherCodes’ NHS platform was created to provide NHS staff with exclusive discounts, whilst also providing brand partners with a way to reward NHS workers for their hard work on the front line against the virus. In its first year alone, the platform has saved NHS staff £970k as they shopped online throughout the pandemic.
Using bespoke verification technology in order to function as a gated offer platform, the page is accessible only to those with valid NHS email addresses – allowing brands to confidently run extra special NHS discounts securely. In just a year, VoucherCodes has partnered with 230 brands to offer over 500 NHS-exclusive savings.
Wilmington Healthcare appoints new Head of Digital
Wilmington Healthcare, which provides data, insight and intelligence for pharma and medtech companies, has appointed Pfizer’s former UK Digital Marketing Manager, Mikko Figura, as Head of Digital.
In his new role, Mikko will develop and drive the strategy and execution of our clients’ intelligence-led and data-driven omni-channel programmes. These combine multiple channels, including OnMedica - an online community providing bitesize, evidence-based Continuing Professional Development (CPD) and other content for GPs and specialist doctors.
Mikko joins Wilmington Healthcare from the Brain Tumour Charity where, as Head of Digital, he led a team responsible for delivering digital marketing and communications plans across the organisation for income generation and to support service delivery.