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SHR emphazises on the performance of CROSSROADS project in Maldives and believes its UK hotel portfolio will flourish in the second half of 2021 published : 14 May 2021 at 12:23 S Hotels & Resorts Plc (SHR) has revised its strategies to create a business stability through the revenue and customer diversifications. In particular, this was contributed to the opportunity for business recovery after COVID-19 crisis. The company invested THB 560 million to purchase 26 UK hotels in February 2021, followed by the divestment on a selection of its hotel assets. Proceed from sales will be used to reinvest in the renovation of top-tier hotel in the countries. Nonetheless, SHR was successful in adapting major commercial strategies and introducing a new homegrown brand for attracting Thai residents. The Q1/2021 performance reflected a recovery with 83% rise in revenue from the previous quarter.

United kingdomMercure newbury elcotSaii phi isalandSaii laguna phuketSingha estate plcS hotelsS hotels resorts plcResorts plcUnited kingdom portfolioOutrigger laguna phuket beach resortPhi island beach resortLaguna phuketPhi isalandDirk de cuyperChief executive officerLagoon maldives