SAGE was responding to a shock new poll conducted by the UK Household Longitudinal Study which found that vaccine scepticism among BAME groups is high.
Latest figures show the number of people who received a dose of either the Oxford or Pfizer vaccine at the weekend was about a third lower than the number during the week.
London-based Multicultural Marketing Consultancy (MMC) has been tasked with clamping down on vaccine misinformation and improving jab hesitancy among minorities.