Rights Groups Target Olympic Sponsors Ahead of Beijing Games
26 Feb 2021
In one corner are the 15 leading Olympic sponsors, many household names like Airbnb, Coca-Cola, Visa, Toyota, Samsung and General Electric. Together they pay at least $1 billion to the International Olympic Committee, and in the next four-year Olympic cycle the payments could reach $2 billion.
They are tied together by Beijing’s 2022 Winter Olympics, which opens in just under a year. Sponsors want the Olympic connection, but they risk damaging their brand because of reported human-rights abuses against Muslim Uyghurs, Tibetans and other minorities in China.
In the other corner is a small core of international lawyers and activists. They have branded these the “Genocide Games” and are pressuring sponsors, the IOC and world sports federations to investigate.
Rights groups target sponsors like Airbnb for Beijing Games
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Rights groups target sponsors like Airbnb for Beijing Games
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