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Better pay alone doesn’t retain drivers, Heartland finds Guaranteeing a base rate and accepting that some drivers will swap out money for getting home is part of company’s new approach Photo: Jim Allen/FreightWaves Heartland Express (NASDAQ: HTLD) is learning that higher pay alone is not going to be enough to retain drivers. In a presentation to the UBS Global Industrials and Transportation conference earlier this week, two executives from the company told the virtual gathering that while Heartland had increased pay, it was finding that other steps to address driver concerns and not just another round of increases in the company’s per-mile rate were having a positive impact on retention.

United statesJosh helmichTom wadewitzHeartland expressUnited states truckMarten transportationஒன்றுபட்டது மாநிலங்களில்ஹார்ட்லேண்ட் எக்ஸ்பிரஸ்ஒன்றுபட்டது மாநிலங்களில் டிரக்மார்டன் போக்குவரத்து