Former McDonald s USA CEO Ed Rensi argues while curbside pickup is here for the long haul, diners will still want to eat out and socialize.
Former McDonald s USA President and CEO Ed Rensi discussed the recent resurgence in drive-thru dining on Varney & Co. Tuesday. Rensi argued that it ll be beneficial for restaurants to have an efficient long-term curbside pickup option as more customers turn to contactless dining.
ED RENSI: We re going to do what we have to do to serve the consumer under these very difficult circumstances with the pandemic. Will it last long-term? One of the things about eating out is socialization. People need to see each other, join together. It s a celebration of life. The drive-thru and eating alone gets pretty old. After a while, drive-thru is very convenient for time-compressed people. 26-35% of the business going through the drive-thru are people that are on the run.
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