Direct-to-consumer channel sees volumes rise, but cheaper wines dominate 26th January, 2021 by Arabella Mileham
US wineries shipped a record $3.7 billion of wine direct to consumers in 2020, according to a new report – a rise of 27% on the previous year – however the average price by bottle dipped 9.5%, as consumers turned to cheaper varietals and blends.
Sonoma saw the biggest volume increase in dtc shipments and now represents around 40% of the dtc channel
The 2021 Direct-to-Consumer Wine Shipping Report from Sovos ShipCompliant and Wines Vines Analytics, showed that there was a significant increase in shipments in the final quarter of 2020, as consumers dramatically increased the amount of wine purchased for direct shipment from wineries.
Wine and Cocktail Trends for 2021: Here s What to Drink Throughout the New Year Sarah Tracey
There s no denying that COVID-19 has changed the way we socialize and the way we purchase and consume the products in our lives and the world of drinks has been significantly transformed in the past year. While we look forward to the days when we re spending more time back at our favorite wine bar and less time imbibing over a Zoom happy hour, this era of staying home has sparked beverage trends that are only going to grow in 2021. Here s what we ll be drinking in the coming year.
DtC Bottle Prices Decline as Retail Rises December 21, 2020
The average bottle price of winery direct-to-consumer (DtC) shipments continues to decline as the overall sales volume of the channel increases, while the opposite trend is taking place in retail channels.
According to the latest retail and DtC data by Nielsen and Wines Vines Analytics/Sovos ShipCompliant, DtC shipment volume was up 17% to more than 977,000 9L cases in November compared to a year ago, while off-premise sales value increased by 11% to nearly $1.8 billion.
In the 12 months ended November 2020, the retail channels tracked by Nielsen came to $20 billion and 209 million cases, while DtC came to $3.65 billion off of 8.2 million cases.