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How Rakuten Viki is promoting K-drama to a global audience
A martech stack featuring Movable Ink and Braze is critical to user engagement.
Kim Davis on January 20, 2021 at 2:52 pm
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If you’re not familiar with “Healer,” “W” or “My Love From the Star,” and your heart doesn’t beat faster at the mention of Ji Chang-Wook, the chances are you’re not a fan of K-dramas. But there are many such fans, not just in South Korea, but here in the United States and around the world. Catering to the bottomless appetite for Korean and other Asian TV and movie content is Viki, a division of Rakuten.
by Stephen Chapman
The Trafford Centre has appointed a new PR agency to lead its B2B communications.
Beattie will work across content, PR, social, eCRM and paid digital to “optimise every stage of the customer journey.”
“The Trafford Centre is such a bellwether of consumer confidence and, despite the current pandemic, we have a raft of exciting announcements and new developments which will keep this amazing destination firmly at the forefront of the retail and leisure sector both in the North West and nationally,” explained Nick Williams, Senior Director at The Trafford Centre.
“Beattie has demonstrated a thorough understanding of the retail and property sectors along with destination marketing expertise, so we are looking forward to working with them across all aspects of our B2B communications programme.”
Former Warner Brothers Co-President of Worldwide Marketing Joins the Apple TV+ Team
JP Richards has been appointed head of film marketing strategy at Apple TV+. He will report to video marketing chief Chris Van Amburg. Richards will start the job next month, when his exit from Warner Bros is official. Last November, he left his position as Co-President of Worldwide Marketing at Warner Bros, one of several well regarded marketing executives who exited in the WarnerMedia restructure.
Richards will help spearhead the growing ambitions of Apple’s original film slates. Richards spent six years at Warner Bros, starting as EVP of WW Digital Marketing, and then elevated to EVP of WW Marketing and Chief Digital Strategist. He was appointed to the Co-Head post in 2019. He came to Warner Bros after 12 years at Universal, and held the title SVP of Digital Marketing when he left.