linkedin Twitter wants to be a destination for direct response advertisers as well as the brands that have been on the platform for years. To do that, it’s investing in new and revamped performance ad products that will drive its users to install apps, click on videos and eventually even make purchases. “When I got to Twitter, the core and focus was the brand business,” said Bruce Falck, revenue product lead at Twitter, at a press roundtable in the US on Wednesday. “It s really important we continue to grow that, but a big part of how we grow is moving down the funnel.”
Marketers Escape From The Upside Down Now forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
How digitalisation has levelled the playing field for gender equity Details Published: 06 April 2021
Manasa Denning, Senior Director of Solutions Engineering, North America & APAC, Integral Ad Science, shares how a shift in attitudes towards the traditional 9-6 setup, brought about by the acceleration of digital transformation during the COVID-19 pandemic is helping level the playing field for women at work.
Gender equity means equivalent and fair treatment for women and men in terms of rights, benefits, obligations, and opportunities at work and in society.
McKinsey s latest report says advancing women’s equality in the countries of Asia Pacific could add US$4.5 trillion to their collective GDP annually in 2025, a 12% increase over a business-as-usual GDP trajectory. This additional GDP would be equivalent to adding an economy the combined size of Germany and Austria each year!
In line with International Women’s Day 2021, the team at
Human Resources Online has put together a series of 22 stories under two distinct concepts with the overarching theme of
#ChooseToChallenge to inspire organisations and leaders to push for a gender-equal society, by showcasing what their peers are doing in this area.
For the first concept, we recognise that as guardians of employee wellbeing and a key stakeholder in company policy creation, HR leaders are in a unique position to challenge stereotypes, fight bias and inequity in the workplaces to bring about positive change.
In that line, we seek to highlight key HR interventions that promote gender equity, seek out and celebrate women s achievements, and create an inclusive workplace; by asking more than 60 HR leaders to share their organisation s call-to-action in shaping a workforce that celebrates gender equity.
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