As ‘walled gardens’ prevent data sharing, OTT players must rely on content, tech to win advertisers
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Synopsis
Having an integrated database that lets marketers access all data across mediums in a standard format may be a pipe dream. But this hampers OTT platforms’ ambition to grow their AVoD offerings – falling behind Google and Facebook. If these platforms want to find success, they will have to scale up their tech capabilities and sharpen their content strategy.
Year 2017 was a better time for the Broadcast Audience Research Council (BARC). The television and advertising industry body, which measures TV viewership and reach, was spreading its wings into the digital medium and had begun rolling out a new initiative called EKAM. “We are happy to announce the launch of the EKAM, our digital offering,” BARC India’s then chief executive officer (CEO) Partho Dasgupta had said in a press release (April 2017).
Pakistan supports troops exit in coordination with Afghan stakeholders
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April 16, 2021
ISLAMABAD: Pakistan fully supports the principle of responsible troop withdrawal in coordination with Afghan stakeholders, Foreign Office Spokesperson Zahid Hafeez Chaudhri said in a statement on Thursday.
Responding to media queries, the spokesperson said: “We have seen the statement of US President Joe Biden announcing that the withdrawal of US troops from Afghanistan will start from the first of next month and be completed by 11 September this year.” He said Pakistan also hopes the US will continue to urge the Afghan leaders to seize this historic opportunity for achieving a political settlement in Afghanistan. Chaudhri said Pakistan will continue to work together with the international community in the efforts for lasting peace and stability in Afghanistan.