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Canada Games looks to spark greatness in new brand and identity
The Canada Games Council revealed a new brand and identity on Wednesday, inspired by the idea of “sparking greatness” and representing the transformative power of Canadian sport. Canada Games
The Canada Games Council revealed a new brand and identity on Wednesday, inspired by the idea of “sparking greatness” and representing the transformative power of Canadian sport.
The branding includes a new Canada Games logo that captures elements of both a spark and a maple leaf, personifying energy, passion and spirit in an unapologetically Canadian way. Also, the
Jeux Du Canada Games word mark embedded in the logo illustrates bilingualism and Canada’s unique national identity.
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Canada s largest amateur multi-sport event debuts new brand and video to inspire the next generation of Canadian athletes, leaders and communities
OTTAWA, ON, Feb. 17, 2021 /CNW/ -The Canada Games Council
(CGC) has revealed a dynamic new brand strategy and identity inspired by the idea of sparking greatness and representing the transformative power of Canadian sport.
The CGC and Vancouver-based marketing agency, Will Creative, worked closely with athletes and partners from across Canada to ensure the new identity has the flexibility to adapt to the unique personalities of future Host communities, while maintaining a strong and consistent connection to the overarching mission of the Games.