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IBF expands to cover digital streaming platforms; renamed as Indian Broadcasting and Digital Foundation By siliconindia | Thursday, 27 May 2021, 12:03 Hrs The Indian Broadcasting Foundation(IBF), the apex body of broadcasters, is expanding its purview to cover digital streaming platforms and has now been renamed as the Indian Broadcasting and Digital Foundation (IBDF). The move would bring the broadcasters and OTT (over-the-top) platforms, which have seen a significant jump in their viewership base after the pandemic, under one roof. In support of this, the IBDF is in the process of forming a new wholly-owned subsidiary to handle all matters of digital media, said a statement.
IBF expands purview to cover digital streaming platforms; renamed as Indian Broadcasting and Digital Foundation
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Last Updated: May 27, 2021, 03:46 PM IST
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According to The PwC Global Entertainment & Media Outlook 2020-2024 , the Indian Media and Industry sector is expected to grow at a 10.1 per cent compound annual growth rate to reach USD 55 billion by 2024.
The move would bring the broadcasters and OTT (over-the-top) platforms, which have seen a substantial jump in their viewership base after the pandemic, under one roof.
The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, is expanding its purview to cover digital streaming platforms and has now been renamed as the Indian Broadcasting and Digital Foundation (IBDF).
New IBDF will also form a self-regulatory body, as per new IT rules
27 May, 2021 - 11:46 AM IST | By indiantelevision.com Team
KOLKATA: The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, is being renamed as Indian Broadcasting & Digital Foundation (IBDF), as it expands its purview to cover digital platforms to bring all digital (OTT) players under one roof. IBDF is in the process of forming a new wholly-owned subsidiary to handle all matters pertaining to digital media.
IBDF will also form a self-regulatory body (SRB), as per the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 as notified by the Government of India on 25 February 2021.