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Page 2 - ஒளிபரப்பு உள்ளடக்கம் புகார்கள் சபை News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The digital divide: Why GEC-led OTT platforms distanced themselves from independent players

OTT platforms such as Hotstar, Zee5, SonyLiv, Voot and others pulled out of the IAMAI umbrella at the last minute and decided to broaden the purview of IBF to absorb their digital arms to comply with the new IT Rules. Why didn’t the traditional players go ahead with the IAMAI-led self-regulatory body SRB? BestMediaInfo.com explains

The drama unfolding over OTT content self-regulation

There was a time when no one even believed that over-the-top platforms like Netflix, Amazon Prime Video, Hotstar (now Disney+Hotstar) would go beyond the premium urban audience. The digital fillip that most of India  got since Jio's rollout, and the pandemic and lockdowns has seen streamers not only reach out to nooks and crannies in interior India.

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