It has become one of India s fastest growing youth entertainment brands.
10 Apr, 2021 - 09:02 AM IST | By Shikha Singh
MUMBAI: It won’t be a stretch to describe The Q India channel as a jack of all trades. A Hindi GEC at its core, it also offers digital programming from social media stars and leading digital video creators. On the back of this, it has become one of India s fastest growing youth entertainment brands reaching 4.4 Gross Rating Points (GRP) according to Broadcast Audience Research Council (BARC) data for February 2021.
Now, the Q has landed a spot on DD Free Dish and will be available as an FTA channel from 15 April. The channel is targeting one of Asia’s largest markets and its burgeoning young audience with an exciting new proposition – serving digital first content to TV audiences.
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Q India Viewership Explodes to New Ratings High
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BARC Rating Week 13, 2021 Bursts Past Competing Youth Channels Demonstrating the Impact of Recent Increases in Distribution
MUMBAI, India and TORONTO, April 9, 2021 /CNW/ - QYOU Media Inc.
(TSXV: QYOU) (OTCQB: QYOUF) has announced that
The Q India, the company s Hindi language youth oriented channel available in over 100 million TV households and to over 612 million OTT and mobile users in India, has reported after its first week of distribution on new TV platform DD Free Dish an overall BARC (Broadcast Audience Research Council.the Nielsen of India ) Gross Rating Point (GRP) level of 13.02, marking the highest viewership recorded in the channel s history.
| 09 April 2021
The Q India, the Hindi language youth channel, has reached its 2021 goal of distribution to 100 million TV households as a result of launching on both DD Free Dish & Dish TV this month.
The Q India recently became one of India’s fastest growing youth entertainment brands reaching 4.4 Gross Rating Points (GRP) on BARC (Broadcast Audience Research Council) in February 2021.
With a library of 850 programmes, and beginning in April with the addition of DD Free Dish, the channel will reach an audience of over 712 million via 100 million television homes with partners including DD Free Dish, TATA Sky, DISH TV and SitiNetworks; 380 million OTT users via platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho; and 232 million users on mobile and digital platforms including Snap, JioTV, Airtel Xstream, Amazon Fire TV, Chingari and Samsung TV Plus.